C-Squared Consulting

Actions that Brands and Retailers can take

right now

to start playing offense instead of defence

Download the Retail Pandemic Playbook

Our typical clients

• Startups funded by VC/PE investors
• Bricks and mortar businesses with an existing online division
• Traditional businesses wishing to establish an online presence

Our focus

• We focus on companies in the Business-to-Consumer sector, primarily in the retail, travel, publishing and social media sectors
• We work primarily with C-level management, venture capital/private equity owners and company boards
• Our projects tend to be of a strategic nature, engaging with top management at eye level and covering functions from operations to marketing

Typical Projects

• Preparing your business plan for Board-level strategic discussions
• Advising on your Marketing or CRM strategy
• Helping your business make the transition from offline to online
• Providing you with a detailed market and competitor assessment
• Advising you on growth strategies
• Introducing your startup business to potential investors/board members
• Supporting your company’s expansion from the UK/US to Europe or vice versa

• Impact & Focus: C-Squared is a strategic consultancy focused on making a real difference to our clients, and quickly. We operate only at C-level, advising CEOs, Chairmen and other top level executives.
• Speed & Acceleration: Because we focus our work on a narrow band of sectors and companies, we have deep expertise that we can quickly translate into value for your business, helping you accelerate your own success.
  
• Network & Experience: C-Squared can draw on a wide network of individuals and partner companies with specific subject matter expertise. If we don’t have the knowledge in-house, we will identify the experts that do. We will never take on a project or make a promise that we can’t deliver
• Thought partner and Advisor: We will engage with you on any questions concerning your wider business where we can add value as someone with the experience to challenge assumptions and validate ideas.
• Passion & Commitment: We understand and share your passion for your business.

• C-Squared was started in 2009 by Caroline Cartellieri. Caroline had until then been COO of MySpace International, then part of News Corp.
• Prior to working at MySpace, Caroline was Managing Director of Expedia.co.uk.
  
• Before joining Expedia, Caroline spent several years at Kingfisher plc, Europe’s largest home improvement retailer, as Head of Strategy and as Director of Commercial Finance. Prior to this she co-founded and ran New York-based eDelights.com, selling personalised gourmet gifts and flowers.
  
• She holds an MBA with distinction from the Wharton School of Business and a BSc (Econ) from the London School of Economics. She is fluent in English, German and French as well as proficient in Italian.