The Pandemic Playbook, Part 5: Subscriptions

Subscriptions are on the rise, and it’s not just because they can offer regular cashflow. They also provide incredible insights into customer behaviour and erect a barrier to entry to your closest competitors. But who should introduce one? Who shouldn’t? How do you entice customers? What are the key success factors and pitfalls? What are the off-the-shelf solutions that you can use to launch your own?